Illlustration: Tenggren Tell It Again Book 1942

This post is just the tip of the iceberg... see The Top Ten Reasons To Support The A-HAA for more jaw dropping examples of classic illustration.


In my last post on the legendary illustrator Gustaf Tenggren, I discussed the stark change in Tenggren's style after leaving the Disney Studios. In the twenties, Tenggren had been paid handsomely for his work. But the wartime economy changed all that. Publishers were no longer able to pay him to work a week or more on a single painting. He was forced to simplify his style.

While at Disney, Tenggren chaffed under the bit of anonymity. It's said that Walt instructed his artists, "If you're going to sign a name to your artwork, spell it 'Walt Disney'." But Tenggren defiantly maintained his individuality, signing many of his key paintings for Pinocchio. He left the studio under unhappy circumstances, and was bitter about the whole episode. But he had learned one thing from Walt... the power of branding one's self.



Tenggren resolved that he would never again waste his skills building a reputation for someone else. He boldly built his name into the masthead of his first major publication after leaving Disney. No longer was it Andersen's Fairy Tales or Tales By The Brothers Grimm... It was The Tenggren Tell-It-Again Book. This led to a series of self-titled books sprinkled throughout his career... Tenggren's Story Book, Tenggren's Jack & The Beanstalk, Tenggren's Bedtime Stories, Tenggren's Farm Stories, and many others.

This particular book is amazing, because it shows Tenggen's thought process and refinement gelling into what would become the classic "Golden Book style". (Click on the Three Little Pigs images above for a vivid example.) He simplifies by going back to his roots... combining the character designs of his mentor John Bauer with the colored pencil and watercolor style of his successor on the Bland Tomtar Och Troll series, Einar Norelius. (See our earlier post on Bauer and Norelius.) It's fascinating to compare similar subjects and compositions with earlier Tenggren paintings or the work of other classic illustrators. Below a few of these images, I have added links to similar pictures and themes. See how Tenggren has distilled the essence of the earlier attempts into a clear and simple presentation that still has plenty of beauty and balance. To read the second half of this article, click through the link at the end of this post.




See also Tenggren's Grimm's Fairy Tales
and Arthur Rackham's Grimm



See also Tenggren's Grimm's Fairy Tales, John Bauer's
Bland Tomtar Och Troll, Einar Norelius'
Bland Tomtar Och Troll, and Arthur Rackham's Grimm




See also Einar Norelius' Bland Tomtar Och Troll


See also Tenggren's Sing For Christmas and Grimm's
Fairy Tales and Dulac's H.C. Andersen


See also Dulac's Tanglewood Tales and
Kay Nielsen's East of The Sun And West Of The Moon


See also Tenggren's Grimm's Fairy Tales, Kay Nielsen's
Hansel & Gretel and Arthur Rackham's Grimm




Read the conclusion of this article in this followup post... The Genesis of the Golden Book Style.

For more incredible illustration by Gustaf Tenggren, see D'Aulnoy Fairy Tales and The Good Dog Book, Tenggren's Grimms Fairy Tales Part One and Part Two, Heidi, Wonderbook and Juan & Juanita, Sing For Christmas, and Small Fry and the Winged Horse.

See also... Einar Norelius' Bland Tomtar Och Troll 1929 and 1934, John Bauer's Bland Tomtar Och Troll 1917, More Norelius and Bauer, Arthur Rackham's Grimm's Fairy Tales Part One and Part Two, Kay Nielsen's East of the Sun and West of the Moon and Hansel & Gretel, Dulac's H.C. Andersen Part One and Part Two.

Thanks
Stephen Worth
Director
ASIFA-Hollywood Animation Archive
.

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