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Friday, March 17, 2006

Media: More Fun Mexican Lobby Cards

Today, I've got a batch of images that are a lot of fun. But first, I want to remind everyone in the Los Angeles area that there is an exhibit of amazing lobby cards from the golden age of Mexican Cinema at the ASIFA-Hollywood Animation Archive in Burbank. For more info on the exhibit, see the ASIFA-Hollywood Calendar Listing.

Previously, I posted galleries of images of lobby cards by master caricaturist Ernesto Garcia Cabral. ( Gallery One / Gallery Two ) Today, I'm presenting a group of images from a variety of science fiction, horror and adventure films.

I'm not going to comment on these images yet... I'd like you to take a look at them and see what you think. I will say that in many cases, these cards are a lot more entertaining than the movies they are advertising. Every one of them makes me curious to see what the movie is all about. That shows that the lobby card is doing its job. It's a shame that lobby cards have gone the way of the dodo in this age of cinema multiplexes and mall theaters.

Let's Have Some Fun With This One...

I'd like you to chime in through the comments link at the bottom of this post and see if you can identify some common themes and visual techniques that are used to entice us to want to see these films. The artists who designed these cards obviously had a set of criteria they used to construct them. See if you can figure out their tricks!

Click to see a larger scan...
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards
Mexican Lobby Cards

This last one is a doozy! Can anyone explain this one to me?!
Mexican Lobby Cards

For more Mexican lobby cards, see... Gallery One, Gallery Two, and Gallery Four. The link to comment on the visual techniques used to entice viewers of these cards is right below...

I look forward to seeing what you have to say!

Stephen Worth
Director
ASIFA-Hollywood
Animation Archive

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12 Comments:

At 4:46 PM, Anonymous akira said...

these movies look freaking awesome! i don't know what the exciting titles all mean but i'm sure they are all about action packed adventures filled with sprawled out delicioius women...

and it's nice to see that flower had something of a carreer in between Bambi and Bambi 2, even if only in mexico. thanks again for all the goodies!

by the way King Kong is advertised in "superpanoramica"... any idea what that means? did they matte the top and bottom to re-sell it as something different or something? as far as i know king kong had a 1.33: ratio...

 
At 5:39 PM, Blogger Daniel R. said...

Hi everyone:

The aproximated translation of the movie titles in that lobby cards is:

-Moon Invasion

-The Green Spider Mistery

-King Kong Returns

-The Killer Monster

-100,000 miles Phantom (sort of)

-Resurrected Monster

-Dinosaur Valley

-Sun's Devil

-Bengal's Treasure

-Balaju

-Son of Simbad

-Santo vs. The Evil Mind

-Neutron against The Karate Killers

-Red Ridding Hood

Wow, all this movies are B-class, and i've watched some of these on TV, 'cause I born and live in Mexico City.
The work of Mr. Garcia Cabral is awesome, very far of the poor quality of these movies. Particularly, that Red Ridding Hood version is glorious in a camp way, and even had sequels.

Well, 'til next time.

Daniel Ramirez.

 
At 2:13 PM, Anonymous Anonymous said...

More info on Little Red Riding hood here:

K Gordon Murray

 
At 12:45 AM, Blogger Stephen Worth said...

Since no one has mentioned a technique that entices people to buy a ticket yet, I'll mention the obvious one...

Monsters grabbing pretty girls in bikinis or skimpy satin evening wear is a plus!

Anyone have any more to add?

 
At 4:00 AM, Blogger titab said...

I love the one of El Santo. I have a book with the same type of art but for beer ads and calenders. They all are awsome.

 
At 7:07 AM, Blogger Lex10 said...

Also the 25 degree juxtaposition of a b&w still - angle and contrast challenge the eye, leading one to think, "action!!". Another is wiggly or "ripped" fonts that imply terror.
Squeeze a babe and you've got a poster! These are delicious.

I'm gonna try one!

 
At 8:15 AM, Anonymous Tim Harrington said...

I recently wrote a research thesis paper on the classic pose used so often in posters of the era, wherein a beautiful young woman is held in the grasp of a menacing monster. The pose dates back to antiquity, but peaked in the post-war years.

The PDF version of the paper is here if anyone is interested:

Damsels in Distress: The Helpless Female in 1950s Pop Art

 
At 8:20 AM, Blogger Lex10 said...

I did one!!
http://www.glyphjockey.com/2006/03/my-mexican-lobby-card.html
please take a look!
"The Women of the Atomic Monkeys"

 
At 10:36 AM, Anonymous Anonymous said...

Makes you wonder if the artists even saw these films before drawing the illustrations. The action depicted is somehow related to the film and its theme, but I doubt most of the pictures show an actual scene from the movie.

 
At 11:25 AM, Anonymous Anonymous said...

Loved this article on Mexican Lobby cards!

Ever hear of Dr. Vollin. M.D. (aka Freddie Poe)? He's a classic Universal Horror movie poster expert as well as an expert on Mexican Lobby cards. His articles can be read in the hobby magazine Movie Collecotrs World (www.mcwonline.com) and his web site is located at www.poe.pjangel.com.

In May of 2003 he published an very entertaining article entitled "BLOOD ON THE JALAPENO: COLLECTING MEXICAN LOBBY CARDS", linked here: http://www.poe.pjangel.com/id14.htm

And when you are through with this article you are invited to check out all the others.

Please discover Dr. V for yourself!

Thank you!

pjAngel
bigtownFilmposters
www.pjangel.com
webmaster for Dr V's web "sight"

 
At 12:26 PM, Blogger Alejandro said...

The las one is a movie from the fifties, I saw it when I was 6. The wolf is played by "El Loco Valdez" in one of his most memorable movies. It is a child movie, but also has some jokes (white ones) intented for the adult audience. It is not your regular bad wolf, but a very multidimensional one and this friendship with "el Zorrillo" adds a lot to the caracter, the voice of "el Zorrillo" is particulary funy

 
At 12:53 AM, Anonymous Anonymous said...

Karaten en Ceilan, 1966; Kalatrava contra el imperio del karate, 1973

 

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